TikTok Shop

Reimagining TikTok Shop

In the evolving landscape of social commerce, TikTok Shop stands at the forefront as a vibrant platform where discovery drives purchase. As a member of the Content Scenarios team, I am currently working on defining the future of TikTok Shop. This case study, currently a work in progress, aims to dive into our efforts to innovate and redefine how users interact with the platform, making shopping an immersive and seamless experience.

Role

Team/duration

Tools

Ideation, interaction & visual design, defining strategy, prototyping

2 UXD, 1 Content designer, 3 PMs
Ongoing

Figma & Origami

Role

Ideation, Information Architecture, Interaction design & Prototyping

Team/duration

9 devs, 3 UXDs, 1 data scientist, 2 PMs
January - August 2020

Tools

InVision, Figma, Miro, Polaris, Github

Opportunity

🔍 Maximizing Brand Discovery

About 70% of TikTok users discover new brands and products on TikTok

🛒 Driving Purchase Intent

3 in 4 TikTok users are likely to buy something while using TikTok

🛍️ Influencing Purchase Decisions

83% say that TikTok plays a role in their purchase decision

Currently working on the full case study 👀

In the meantime, let’s chat about the process!